Overview
This project involved the full development of a unique drink brand, from initial concept through to packaging and promotional execution. The brief was split into two key phases: first, establishing the brand's identity, market positioning, and visual language; and second, designing and producing a packaging prototype at scale. Through research and strategic thinking, the brand was defined with a clear target audience and tone of voice, supported by a cohesive set of brand assets including logo, colour palette, typography, and style guide. The second stage focused on translating the identity into a tangible product, complete with die-lines, custom label designs, and promotional collateral.
Skills
Conception
Production
Layout
Branding
Tools
Adobe illustrator
Adobe Indesign
Style Guide
This style guide was created for Sippys, a playful botanical soda brand designed for modern grown-ups who crave fizz with a twist. The guide captures the brand’s cheeky, ironic tone—merging nostalgia with sophistication. Drawing visual inspiration from minimalist and simple art, the identity balances whimsy and contemporary. It includes a comprehensive system of logos, typography, colour palettes, and graphic elements to ensure consistency across all brand touchpoints. Designed for a youthful, design-conscious audience, the style guide reflects Sippys’ mission: to offer a refreshing, guilt-free soda experience that surprises with every sip.
PACKAGING LABEL
Packaging Design
PROMOTIONAL POSTER
Business cards
