OVERVIEW
Driveline Rental is a car rental service based in Sydney, Australia who provides an affordable yet comfortable car rental options. The business was new in the market, they required new promotional material, helping them separate themselves from their competitors, and introducing themselves to new potential clients. As the company has an established brand identity, the deliverables had to incorporate specific colours, icons and the logo.
The deliverables i was tasked with creating were a brochure design as well as pamphlets
ROLES:
Illustration
Layout
Production
TOOLS:
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
BROCHURE
The brochure was to be placed on the counters of the receptions to have the maximum reach with new customers, therefore in order to stand out, the brochure was made to be bold and impactful. This was achieved by using the brand's colours and icons arranged within an eye-catching manner. The trifold brochure structure was considered while creating the design as some designs crossed over two pages, beckoning the clients to follow the design to the page. This is seen within the first page, subtly luring customers to look at the business details. This is also seen within the second page, as encouragement to continue reading the content through the natural progression, left to right, before falling onto the last page, making customers more lightly to book as they had just finished reading the companies policies and ethos.
PAMPhLET
As the business wanted to cover as many marketing avenues as possible, a pamphlet was also created in parallel to the brochure, to hand out to customers and provides a shorter and easier option for customers to skim through, retaining their interest.
The pamphlet also has bold impactful qualities such as a call to action on the front as well as similar colours and symbolism as the brochure. However, unlike the brochure, the pamphlet articulates directly what the core messages of business is, only stating the reasons why a customer should choose them over a competitor and the business's information.
