Overview
This awareness brochure addresses the critical issue of food wastage during the holiday period, targeting individuals living in developed nations who may unknowingly contribute to overconsumption. Designed to foster awareness and encourage more mindful behaviours, the brochure aims to emotionally connect with audiences by highlighting the often-overlooked consequences of excess—such as environmental harm and global food insecurity. Through an empathetic tone and accessible language, it invites readers to reflect on their habits and reconsider their role in the broader food system. Visually, the brochure features warm, illustrative characters and clean, simple graphics to create an inviting and relatable aesthetic. Easy-to-read layouts and thoughtful design choices make the information digestible and engaging, helping to convey practical tips and eye-opening statistics without overwhelming the reader. Overall, the brochure serves as both a gentle wake-up call and a practical guide, empowering people to make more responsible choices during the festive season.
The Deliverables were to create a brochure design as well as a brochure holder design.
Skills:
Conception
Illustration
Layout
tools:
ADOBE Illustrator
ADOBE Indesign
ADOBE Photoshop
Brochure Design
Brochure Holder Design
