Overview
Old Thanh Huong has been a staple of the local food scene for years, serving a mix of Chinese, Vietnamese, and other Asian-inspired dishes. The restaurant is known for its generous portions, fast service and comforting flavours.
The restaurant has never had a clear or consistent brand identity. Its current logo is outdated, only visible on the storefront, and there’s no cohesive visual presence across menus and packaging. Old Thanh Huong has built its reputation on great food and word-of-mouth, but with a refreshed brand and visual identity, there’s more potential to reach a wider audience, connect with younger diners, and solidify its place as a beloved cultural and culinary landmark in the Inner West.
The goal isn’t to reinvent what makes Old Thanh Huong special — it’s to amplify it, modernise its presentation, and tell its story with clarity and pride. With the right design and visual messaging we can ensure the business’s success on a grander scale.
The deliverables were a revitalised logo design, collateral, poster design, coaster designs, menu design and a business card.
SKILLS:
Conception
Illustration
Producing
TOOLS:
ADOBE Photoshop
ADOBE Illustrator
LOGO DESIGN
COLLATERAL
SIGNAGE
POSTERS DESIGNS
COASTER DESIGNS
MENU DESIGN
Business card
