Overview
Living and Beyond is a technology, health, wellness and lifestyle reviewing website based in Sydney, Australia. The business predominantly focuses on being honest, truthful and a go-to platform for audience members to refer to when needing information on a product. The website aims to build loyalty by having its audience members be at the forefront of the website's mind, and hopes to establish a sense of community amongst its users.
As the website has been built by one person, they have enlisted my help to create a fitting logo to the ethos of the brand as well as something that would resonate with the website's users. The owner of the website also needed a favicon, helping the website stand out when mixed between multiple open tabs, which is likely to happen when a user is comparing reviews on a product.
ROLES:
Illustration
Branding
TOOLS:
Adobe Illustrator
Adobe PhotoshopI
LOGO & Favicon
The logo i have designed for the website showcases multiple rounded corner boxes stacked within a large box. The boxes represent a multitude of things, such as the letters L & B representing living and beyond. The icon also represents someone using a computer, whether this is the individual looking at the website or the owner of the website reviewing the products. On top of this, the different shapes and sizes the boxes come in as well as shades of green represents individuals, however as the boxes all have rounded corners, this unites them as a community. Furthermore, the brand logo is represented by shades of green, as it represents loyalty, health, growth, nature, stability, clean tech, wellness and the future. Living and beyond aims to provide reviews that withstands the test of time, and technology that can help individuals with their lifestyles.
The logo mark can be used as an favicon that stands out amongst other open tabs. With the vibrant and bold greens, the favicon is easy to spot, encouraging users to return back to the tab.
