OVERVIEW
In order to establish themselves within the new office space they have open in early 2024 in Melbourne, Driveline Rental required new wall banners to put up in the office which helped highlight the brand's key ethos of being affordable yet still a pleasant car rental experience while being visually appealing. The business requested for a banner which was brighter in appearance, so it wouldn't darken the office space, while still embodying the brand's identity.
ROLES:
Illustration
Production
Layout
TOOLS:
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
WALL BANNER
The banner created for the business captures the brand's ethos, by adding comprehensible phrases such as "affordable price, excellent experience" and "prices as low as $30 per day", the business presents itself as budget-friendly. With the call to action being placed at the top of the banner, it encourages viewers to identify the purpose as well as what the company is about. Towards the bottom of the banner, each bit of information is placed in its own separate bracket, which is identified by the separation of brand colours. The black box is also angled in a specific direction, mimicking the angle of the road, creating more of a palatable viewing experience for the customer, when they transition from the top of the banner to the bottom, when searching for more details. With more than half of the banner using lighter colours, and depicting the sky, the banner creates an airy feeling, fulfilling the request of the banner having a lighter appearance.
